Email marketing is a huge task for digital marketers. Emails are the way you communicate with people about company updates, sales, special offers, press releases, newsletters, and more. It’s one thing to have a healthy subscriber list and open rate,…
Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them. This means that all of that…
Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone. That being said, there are a…
As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing…
Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email…
The digital world is pretty saturated with content. Digital marketing is the way of the future and every single business, whether they are direct competitors or not compete with each other for digital space. People have online content flung at…
Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads…
When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week…
Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape. Facebook advertising has been a large…
2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage. Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates,…
